Search Engine Marketing - It's a Process, Not an Event.
All the resources you spent into making your site beautiful and easy-to-use isn't worth much if no one can find it! Search engines, like Google and Yahoo, are overwhelmingly the most common methods by which consumers find what they need online. Fortunately, you have several options to increase your online visibility, but what method works best for you?
DartMedia's years of experience demonstrate that the “one size fits all" approach doesn’t always address a clients’ specific needs. We base our marketing recommendations on our clients’ short and long term business goals, ensuring you choose the most efficient means of generating targeted, relevant traffic to your site.
What are SEO and SEM (PPC)?
Many clients mistakenly mix up the terms related to search engine marketing; there are two distinct approaches each offering its own unique benefits. At DartMedia, we combine the best of both worlds for enhanced results.
What is SEM (PPC)?
SEM - Search Engine Marketing - is the act of marketing a website via search engines by purchasing paid listings. It is more commonly referred to as PPC (Pay Per Click advertising).
What is SEO?
SEO is the act of modifying a website to increase its ranking in organic (vs. paid), crawler-based listings of search engines.
Organic (SEO) vs. Paid (SEM) search engine traffic