What else would you suggest I do to increase sales and traffic to my site?

  • PDF

An effective SEO campaign can significantly increase organic traffic to your site, but it doesn't guarantee sales conversions. There are many external variables affecting conversions that are simply outside of the SEO scope. That said, there are a few complementary practices that the SEO team recommends to all ecommerce clients: design and marketing.

All the SEO in the world cannot improve a shopper's reaction to poor design. The shopper should immediately "feel" your online store is legitimate and trust-worthy. If they don't trust your site, they won't purchase a product nor will they come back to the store to browse in the future. Bottom line: Having a professional looking design in place is critical.

Likewise, SEO on its own does not make up a complete marketing strategy. This is why we include a large PPC component to our custom SEO packages. Your SEO should be complemented by additional marketing efforts, such as newsletters, PPC campaigns, public relations and effective use of social media. There is no exact recipe for success, but it's rare to find a successful company that doesn't actively market itself.

You are here: Services Resourses FAQ Off-Site SEO Implementation What else would you suggest I do to increase sales and traffic to my site?