What's the difference between search engine optimization and search engine marketing (search engine advertising, pay per click)?

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Search Engine Marketing or Pay per Click, is the placement of a site within a search engine's advertising section. When users click on your listing you are charged a fee based upon the cost of the keyword selected. When your advertising budget runs out, so does your traffic. Search Engine Optimization is the process of modifying your pages so the search engines can best determine their relevance to a particular query in the natural search engine results.

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