What's the difference between paid inclusion and search engine optimization?

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Paid inclusion is an option to ensure your page is listed within the search engine. It does not guarantee ranking and is not required if the page is already indexed. Paid inclusion is usually best suited for dynamically generated pages that often are not indexed by the search engines. Search Engine Optimization can be used with paid inclusion to help ensure the pages that are part of the paid inclusion program will rank well for a particular search phrase. Whenever possible we try to get the pages indexed through the search engine's Site Map programs and naturally through quality links from third party sites.

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